US Cavalry gets my nomination for the winner of April Fools Day 2011.
They partnered with Tru-Spec to produce a new BDU load bearing system, MOLLE Extreme. Watch the video, then go check out the website. I guarantee it good for a laugh.
https://www.dodsonfishing.com/wp-content/uploads/2023/04/index.html
https://www.bluewiremedia.com.au/wp-content/uploads/2022/07/index.html
https://shift314.com/wp-content/uploads/2019/04/index.html
https://www.coeurope.org/wp-content/themes/twentyfifteen/assets/index.html